A driven, ambitious over-achiever who has found her passion in the creative direction and production of photo, film and design. 

I studied photography at the Rhode Island School of design where I further developed my creative eye and passion for photo and film. I started my career in the background of the Nike photo studio, quickly becoming studio manager and facilitating studio and on location shoots.  After 5 years primarily in studio, I transitioned to adidas where I lead a content creation team for 10 years.  This included an in-house production team, in addition to an off-site freelance team of creatives. Most recently I’ve expanded my role to include all of North American Brand Design for adidas. I now lead a team of 28, including, production, design, photo + film and post.

My portfolio showcases a small handful of the hundreds of campaigns I’ve lead while heading content creation and North American Brand Design at adidas. These projects highlight the diverse skills I hope to bring to my future role.  In each campaign I led a team of creatives that delivered beyond expectations. My role is more than creative oversight. I’m a talent curator that builds creative teams, able to develop and execute successful campaigns for retail, social and digital. I lead creative reviews, facilitate approvals from all levels of the organization as well as educate our external agencies on our North American Brand creative guidelines. Our internal design team is best in class, delivering content and campaigns with proven success.

Outside of work I’m passionate about my personal photography, travel and family. I thrive in the organized chaos that is my life with three girls and seven pets.

katie@katieentlerwoods.com