We launched this campaign with the support of Wolfgang agency.  The campaign featured the number one female WNBA player in the league.  This was the largest campaign for a female athlete for adidas in 2021, with the most North American spend for a female athlete in years.  We launched our brand film on social during “Candace Parker Day” in Chicago.  The film debuted on broadcast TV later that night during NFL Thursday night football and played for an additional month on various media.  A photography campaign was launched in tandem across social channels.