PRIDE
NORTH AMERICA BRAND DESIGN LEAD
CORE RESPONSIBILITIES
PHOTO DIRECTION AND APPROACH
ART BUYING + PHOTO PRODUCTION LEAD
INFLUENCER TALENT SOURCING
BUDGET MANAGEMENT AND SCOPING
CONCEPT AND DESIGN REVIEWS
In 2020, when covid hit Brand Design was briefed on a concept for Pride, featuring our athlete and influencer allies. Though we were restricted by our recent home quarantine regulations, we managed to concept a social campaign for Pride, and shoot entirely virtually. This campaign was shot entirely via iPhone from our homes. We had no art director on set, everything was done via Zoom. The results were intimate and enhanced the campaign in a way we couldn’t have imagined. My team was the first in the company to test virtual photo shoots, and execute successfully.
AGENCY: INTERNAL
PHOTOGRAPHER/DIRECTOR: KENNETH CAPPELLO
LINE PRODUCTION: INTERNAL
