WINTER
CLASSICS
NORTH AMERICAN BRAND DESIGN LEAD
CORE RESPONSIBILITIES
CREATIVE OVERSIGHT
PHOTO AND FILM DIRECTION
ART BUYING AND PRODUCTION
ATHLETE MANAGEMENT
BUDGET MANAGEMENT AND SCOPING
EDITING AND POST MANAGEMENT
Winter Classics is a critical sporting event for the Adidas Hockey business. North America Brand Design led the campaign for the 2023 Winter Classics event. The content was used across social and digital media.
AGENCY: NORTH AMERICA BRAND DESIGN
CREATIVE DIRECTOR: DANNY MCNABB
PHOTOGRAPHER: MICHAEL QUIET
DIRECTOR: PRESTON SMITH
LINE PRODUCTION: RESIN PROJECTS
